The brewers of Guinness are calling on dark beer lovers to take action. The iconic Irish brewery is stepping up pressure to add a stout emoji in celebration of St. Patrick’s Day.
In an age when we can communicate almost every thought, emotion or action through a tiny emoji, the brewers of Guinness have a question: What about dark beer?
That’s why today, Guinness & Co published this open letter calling on dark beer lovers to join the fight to bring a dark beer emoji to the world’s keyboards.
To Dark Beer Lovers of the World,
As long as humans have been brewing, there has been dark beer—from the ancient Egyptians to Ireland’s Arthur Guinness to America’s craft brewers.
Today we enjoy more stouts, porters, and dark ales than at any time in human history. And in this age of technological innovation, we have more ways than ever to share our experience with others. But when it comes to communicating with tiny icons, we’re limited to two pale beer emojis.
We know that you, dark beer lovers of the world, have noticed. We don’t live in a one-beer world, and we deserve more than a one-beer keyboard. That’s why we’ve submitted a proposal to the Unicode Consortium, the organisation responsible for emoji, asking them to release a dark beer emoji—or Stoutmoji, if you will.
One question on the submission form caught our attention: “Is the expected level of usage likely to continue into the future, or would it just be a fad?”
A 5,000-year-old tradition is not a fad. At Guinness alone, we’ve been brewing dark beer for more than 250 years—and we’re not slowing down.
It’s time to bring more beer to the emoji keyboard. And you, the dark beer lover, can help make it happen.
Simply tweet this message:
I want more beer variety on my keyboard. Add a #DarkBeer emoji, @Unicode. #Stoutmoji
By showing the powers-that-be we’re serious; we can bring Stoutmoji to the world’s keyboards. There’s no time to waste … St. Patrick’s Day is almost here.
The Brewers of Guinness
Arthur Guinness established the Guinness brand in 1759 when he signed a 9,000 year lease on St. James’s Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. Great Britain, Ireland, USA, Nigeria and Cameroon are Guinness’ biggest markets.