Paddy’s Day: Tullamore Dew Irish Whiskey Corrects Wrong Americans

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Paddy’s Day is just around the corner. One Irish company has decided to help Americans out a bit when it comes to the 17th of March, and the spelling that goes along with it. 

Tullamore Dew Irish Whiskey knows a thing or two about celebrating St Patrick’s Day, with nearly 200 St. Paddy’s Days under their belt. And, they know how to actually spell it.

Year in and year out, Americans seem to get it wrong, opting for the use of the double T instead of the double D. It’s PADDY’S DAY not PATTY’S DAY, OKAY?

Paddy's Day

Paddy’s Day Meat Patties

This year, Tullamore Dew is setting out to change that. They have partnered with an American butcher Pat LaFrieda to create a St. Paddy’s Day Patty. This is to stop Americans from making the common spelling mistake between a meat patty and Ireland’s national holiday.

Pat LaFrieda is the Owner of Pat LaFrieda Meat Purveyors. “Every March, we produce around 5 million burger patties. So when Tullamore Dew came to us to help teach Americans about the proper spelling between Patty and Paddy, we knew we could help. There are four generations of Patricks in our family. It all started with my grandfather who was born on March the 17th! St. Paddy’s Day is always a festive holiday for us and with whiskey and burgers being the perfect pairing.”

Paddy's Day

Famous for dry-aged beef and “chopped” … not ground meat, Pat LaFrieda has created over 50 custom hamburger blends and is the mastermind behind such burgers as the famous “Black Label Burger” at Minetta Tavern, as well as signature custom blends for the likes of Shake Shack, Union Square Café and Blue Smoke.

Americans reading this? You can buy the educational patties from March 10th. Each Paddy’s Day Patty includes two Tullamore Dew ceramic shot glasses, one hat, drink recipe card, a code to order a bottle of Tullamore Dew to your door and 12 x 8oz meat patties. This way, you can celebrate the green holiday with a perfect pairing of Pat’s patties and Tully’s whiskey.

Tullamore Campaign

The St. Paddy’s Day Patty coincides with the U.S. launch of Tullamore Dew’s advertising campaign, which puts Tullamore, Ireland in the spotlight. The local townspeople are featured in all of the brand’s new advertising materials. It will be seen in the days leading up to St. Patrick’s Day.

“This St Patrick’s Day we wanted to create something unique that speaks to our rich Irish heritage, but also our witty spirit,” said Conor Neville of Tullamore Dew.  “That very personality and character is at the core of this new campaign. Being from Tullamore, a small town in the heart of Ireland, lets us go far and wide without forgetting who we are.”

Tullamore Dew is the second largest Irish whiskey in the world in one of the fastest-growing categories. Founded in 1829 in the town of Tullamore, the brew has a  state-of-the-art distillery, which was completed in 2014. It marked the return of whiskey production to the town of Tullamore, 60 years after the original distillery closed.

Paddy's Day

Like reading about whiskey? Then see, this, a list of the most expensive whiskies in the world. 

 

 

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