Muff Liquor – Making Drinking Euphemistic Again

Share

The Muff Liquor Company was established in February 2017 by Donegal entrepreneur Laura Bonner and her business partner Tom Russell.

Inspired by Laura’s grandfather’s recipes, Laura and Tom have founded a premium potato-based craft spirits company named after the village Muff, located in the Inishowen Peninsula in Co Donegal.

Their award-winning gin, vodka and whiskey premium craft drinks are available in Ireland, the UK and multiple countries globally.

Gin Straight shot

Muff Celebs

Love Island and BBC Radio 5Live presenter Laura Whitmore has been chosen as the new face of the liquor company. She is renowned for her support and endorsement of Irish businesses and produce. The company CEO Laura Bonner first met with Laura Whitmore at a London Irish charity event in London. Said Bonner, “Like most other companies, the pandemic was a difficult time for us but we survived and kept going. 2022 and beyond will see huge expansion for the brand across Australia, Asia and other European countries, it’s a very exciting time for Muff!”

Every time a bottle of Muff is sold online via their website, they plant a tree via tree nation. The Muff Liquor company also donates to the charity, St Vincent de Paul, with every bottle sold via the online store.

vodka

The company was inspired by Bonner’s Grandfather Philip Mc Clenaghan who was a potato farmer. The gin is named after the village Muff in Co Donegal, Ireland. The story of The Muff Liquor Company starts in the early part of the 20th century. Laura’s grandfather Philip McClenaghan farmed the bountiful soil in the fields around Greencastle, Inishowen.

Laura Bonner with Muff gin & vodka

Laura Bonner with Muff gin & vodka

Philip was no ordinary man, and he didn’t do just ordinary things with potatoes. He was possessed by what his mother called “a little bit of divilment” and began experimenting with a potion made exclusively of devilment.

Muff whiskey

Muff Gin

It was said that Philip spent many an hour concocting and perfecting his creation. Every Friday afternoon a steady stream of locals would pass through the McClenaghan farmhouse to pick up a jar of his finely crafted spirit to help them liven up proceedings at the local dance that evening.

Granda McClenaghan remained part of the fabric of village life up until his later years, by which stage he has passed down his stories and secrets to a new generation.

His granddaughter Laura has continued his storied tradition of liquor. Her ambition is to make sure The Muff Liquor Company is a testament to the hardworking values of Philip McClenaghan and his image now rightfully adorns the label of Muff’s bottle.

 

Like liquor stories? Check out the most expensive whiskeys in the world. 

 

About Author

Top