Horoscopes: A financial company called Lending Tree conducted a survey about how zodiac signs affect people’s financial decisions.
The quiz found that 19.2% of people surveyed have made a financial decision based on their horoscope, and an additional 30.6% would consider doing so. Millennials are most likely to make a financial decision based on their horoscope.
Key findings
- Millennials are most likely to make a financial decision based on their horoscope. 30.1% of millennials have made a financial decision based on their horoscope, as have 24.1% of Gen Zers.
- The most common horoscope-influenced financial choices were saving more money (42.1%), splurging (33.5%), buying or selling stocks (23.1%) and changing jobs (23.1%).
- The people surveyed think Capricorns are the best with money and believe Geminis are the worst.
- Cancers worry about money the most, while Sagittariuses report the least amount of money anxiety. That said, Sagittariuses have the lowest average credit scores of all the signs.
Generations are defined as the following:
- Generation Z: 18 to 24
- Millennial: 25 to 40
- Generation X: 41 to 55
- Baby boomer: 56 to 75
Gen Zers (ages 18 to 24) follow astrology more than any other generation.
Horoscopes: Gender Differences
Women are more willing than men to let the horoscope guide their financial decisions (37.9% versus 22.5%, respectively). This finding also aligns with another that shows far more women following astrology than men (78.2% versus 47.6%, respectively). The overall population who follow astrology sits in the middle at 63.4%.
So while most consumers don’t look to astrological predictions for financial guidance, many are open to the idea.
Savers vs Spenders
While letting astrology impact your money moves might sound risky to some, many consumers who made a decision based on their horoscope were encouraged to save more money (42.1%) rather than spend it.
That said, the next most common horoscope-influenced choices were splurging (33.5%), buying or selling stocks (23.1%) and changing jobs (23.1%).
An additional 21.1% said their horoscope encouraged them to negotiate their salary.
By generation, Gen Zers and millennials were most encouraged by their horoscope to save extra money. Meanwhile, Gen Xers (ages 41 to 55) and baby boomers (ages 56 to 75) were most encouraged to splurge on something they wanted.
The data shows Capricorns are indeed the sign most likely to save and stick to a budget, while Leos are the least likely to save and Tauruses are the least likely to follow a budget.
Geminis, on the other hand, are more comfortable with risky investments than other signs. Of course, this doesn’t necessarily mean that these May and June babies aren’t good with money.
Meanwhile, Aries tend to be more conservative than other signs, with 33.8% saying they don’t like taking risks with investing, even if it means they won’t get as high a return.
When it comes to making purchases, Virgos are most likely to splurge for quality, while Geminis are the ones looking for a discount.
But while Sagittariuses might be more carefree about their money, they also have the lowest average credit scores, according to a November analysis of more than 90,000 anonymized credit reports.
Average credit score by zodiac sign
Astrological sign Average credit score
Taurus (April 20-May 20) 713.6
Gemini (May 21-June 20) 713.0
Cancer (June 21-July 22) 712.1
Scorpio (Oct. 23-Nov. 21) 711.8
Aries (March 21-April 19) 711.5
Libra (Sept. 23-Oct. 22) 711.0
Pisces (Feb. 19-March 20) 710.9
Leo (July 23-Aug. 22) 710.8
Virgo (Aug. 23-Sept. 22) 710.6
Aquarius (Jan. 20-Feb. 18) 709.2
Capricorn (Dec. 22-Jan. 19) 708.9
Sagittarius (Nov. 22-Dec. 21) 708.7
So, where are you in all this? Does it ring true?
Like horoscopes? Check out what your stars are for this week.
